GRIKY
2020 Corporate Campaign
Content Experiences

Knowledge that flows to the digital world - an EdTech branding effort.

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Brief

Griky is a disruptive EdTech company built around the purpose of life-long learning. This mission needed to resonate with the different BPs to produce growth results.

Challenge Overview

The life-long learning territory of brands is a crowded one. It is hard for consumers to differentiate and loyalty is difficult to achieve. This is particularly true for an EdTech with roots in Latin America. At the same time, the communication, primarily targeted to consumers, also needed to appeal to investors and internally in the organization.

Our Approach

Appealing to lifestyle elements, communicating the value of practical knowledge and non-traditional models, was key to building the brand elements that now support Griky’s explosive growth.

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