ESDEN Business School
Demand Engine
Content Experience

Demand Gen Engine

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Brief

Enrolling the right students in one of the most pragmatic business schools in the world.

Challenge Overview

Esden, a Spanish business school entering the Latin American market, sought to deploy localized positioning and a demand generation strategy in Colombia, Mexico, Peru, and Chile.

Our Approach

Esden’s programs are not endorsed by educational authorities in local countries, but only by Spain’s. In Latin American markets, this becomes a big barrier for enrollment. We decided to turn our apparent biggest weakness into our main selling point. We focused communications on the immense possibilities for internationalization that a global business school brings to students.

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