D2L Corporation
EdTech Sessions
Latam Events

Fostering a community of practice around an EdTech icon.

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Brief

D2L wanted to mark a new moment in the company by meeting with key accounts.

Challenge Overview

At a particular challenging moment for yet another corporate event, even more so for decision makers and c-level executives, any initiative would require an extra effort to stand out and be successful.

Our Approach

The team created a series of experiences, structured around encouraging the audience to actively share experiences, concerns, challenges and solutions -as a community of practice-. Carefully crafting the touchpoints, content, dynamics and flow, venue and resources driven by a deep understanding of customer BPs resulted in exceptional participant satisfaction.

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