An EdTech icon fosters a community of practice

DL2's main objective was to become better known among the Higher Ed institutions and expand in different countries in Latin America.

The company was looking for an event where they could create a community between the management positions of different EdTech companies.

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The 27zero events team created a series of events for D2L where attendees were able to share experiences, challenges and solutions and make the event an ideal space to create a community of practice by doing so.

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This event, held in 9 cities in 4 different countries, was carefully planned, paying special attention to the touch points, content, dynamics and flow, location and resources. Driven by a deep understanding of the customers' buyer personas, it resulted in the great satisfaction of the participants.

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