Blackboard Inc.
Product Videos
Content Experiences

Helping an EdTech leader launch new solutions in the data & analytics space.

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Brief

Design a suite of product videos using illustrated animations to support the launch of new features and services in the Data and Analytics space.

Challenge Overview

Transform complex product presentations into 1-2 minute videos that would explain with clarity, technical detail, sufficient depth each solution's key concepts and at the same time achieve a style of animation that would stand out among the universe of technology product videos with character animations.

Our Approach

The primary challenge was around writing an effective script. After several interviews with product experts, we came up with a concept of "What would I have decided if I had known this before?" which appealed to the audience from a non-technical perspective; building characters, spaces, messages that can be easily translated to future efforts.

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