Articles & News

In this special edition of EdTech Mentor, we have the honor of chatting with Raquel Gonzales, Head of Marketing for the Arizona State University’s Learning Enterprise. A true powerhouse of EdTech marketing, Raquel spearheads empowerment, access and diversity in marketing, and she is instrumental in Learning Enterprise’s success. She works to generate societal impact though inclusivity, with a passion for providing access to quality education. We’ll uncover how her vision is shaping the EdTech landscape and how she’s taking EdTech marcomm to new horizons through ASU’s Learning Enterprise.

Today we have the pleasure of speaking with Daniela López, a “dura”, as they say in Colombia, in marketing and sales. Daniela’s impressive career started in leading media publications, after which she moved to B2B focused on education and technology. Today, she serves as Director of Marketing for uPlanner, an educational technology company that is making an impact at higher education institutions all over the world.

In this edition of EdTech Mentor we get a window into the life and career of Ana María Beleño, a proud Bogotan with extensive experience selling technology products. Ana María reveals her secrets for success in audience segmentation, strategic alignment between marketing and sales, and innovative tactics for global marketing. With acuity and wisdom, she immerses us in her professional path, offering a unique and valuable vision for how to tackle the challenges of an EdTech environment that is in a state of constant evolution.

Adrián Garza is one of the founders of Mattilda, an innovative startup that is helping schools throughout Mexico improve their financial management. With wide experience in the business world and a fervent passion for education, Adrián is the perfect guest to kick off the EdTech Mentor: Founders Edition series, a special opportunity to meet the people behind the most innovative and promising EdTech initiatives currently on the rise in the industry.

We are delighted to share this inspiring interview with Natasha Davidson, a highly accomplished EdTech marketer with a wealth of experience. Having worked for some of the biggest names in the industry, including Blackboard and Coursera, Natasha brings a unique perspective to the current state of the EdTech market.

From the customer-centric approach to the authenticity of storytelling as a resource, Sam Weber addresses the importance of identifying and truly understanding user pain points. Then you can market and sell successful services or products. And not the other way around. Join us to follow Sam's personal and professional experiences. Learn the keys to connecting a community of educators with innovative user experiences.